1. Your site is the place you drive your potential customers to. Any piece of information about your company, your products/services, any piece of content you share on social media leads here, to your website. Here visitors can learn about your business, products, or services, get to know your team or company values.

2. Most customers research products and services before they purchase. Your potential partner will google you or your company before they consider to meet or to have a conversation. The website helps you to build credibility.

3. The website is your marketing tool, that makes your business visible and accessible 24 hours a day, 7 days a week. It is also a platform to shape and develop your Company or Personal Branding.

4. The website is flexible: you can add new pages, adjust existing ones without having to rebuild the whole thing.

5. If you plan to use email marketing, your site is the place where you organically grow your mailing list.