{"id":238383,"date":"2022-11-22T09:43:54","date_gmt":"2022-11-22T08:43:54","guid":{"rendered":"https:\/\/www.easyconnecta.com\/2022\/11\/22\/nez-zacnete-tvorit-web\/"},"modified":"2024-09-27T12:00:08","modified_gmt":"2024-09-27T10:00:08","slug":"nez-zacnete-tvorit-web","status":"publish","type":"post","link":"https:\/\/www.easyconnecta.com\/cs\/2022\/11\/22\/nez-zacnete-tvorit-web\/","title":{"rendered":"Ne\u017e za\u010dnete tvo\u0159it web"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ne\u017e za\u010dnete vytv\u00e1\u0159et sv\u016fj vlastn\u00ed web nebo hledat webov\u00e9ho v\u00fdvoj\u00e1\u0159e, ujist\u011bte se, \u017ee zn\u00e1te odpov\u011bdi na tyto ot\u00e1zky:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Kdo je v\u00e1\u0161 c\u00edlov\u00fd z\u00e1kazn\u00edk?<\/strong><\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">Pokud odpov\u00edte, \u017ee \u201ev\u0161ichni\u201c, bu\u010fte si jisti, \u017ee neoslov\u00edte nikoho.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>V\u00e1\u0161 c\u00edlov\u00fd z\u00e1kazn\u00edk v\u00e1\u0161 produkt ji\u017e pot\u0159ebuje. Neho\u0148te se za n\u011bk\u00fdm, kdo o Va\u0161e slu\u017eby nestoj\u00ed. \/ Nem\u00e1 cenu prod\u00e1vat ly\u017ee Eskym\u00e1kovi. <\/li>\n\n\n\n<li>\u010c\u00edm l\u00e9pe porozum\u00edte sv\u00e9mu c\u00edlov\u00e9mu z\u00e1kazn\u00edkovi, t\u00edm l\u00e9pe m\u016f\u017eete definovat svou nab\u00eddku, v\u010detn\u011b vizu\u00e1ln\u00edho obsahu. Pokud c\u00edl\u00edte na novoman\u017eele, pou\u017eijte pastelov\u00e9 barvy a jemn\u011bj\u0161\u00ed p\u00edsmo. Pro web ur\u010den\u00fd podnikatel\u016fm dejte p\u0159ednost jin\u00fdm n\u00e1stroj\u016fm.  <\/li>\n\n\n\n<li>S jistotou m\u016f\u017eete \u0159\u00edci, \u017ee v\u00e1\u0161 c\u00edlov\u00fd z\u00e1kazn\u00edk tvaruje va\u0161i zna\u010dku, marketing i prodejn\u00ed strategii.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ne\u017e tedy za\u010dnete navrhovat a budovat svou webovou prezentaci, ujist\u011bte se, \u017ee zn\u00e1te sv\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>2. Jak\u00fd je v\u00e1\u0161 c\u00edl a co od sv\u00fdch webov\u00fdch str\u00e1nek o\u010dek\u00e1v\u00e1te?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Chcete sv\u00e9 z\u00e1kazn\u00edky informovat o hodnot\u00e1ch sv\u00e9 spole\u010dnosti, o sv\u00e9m t\u00fdmu nebo novink\u00e1ch? Chcete vzd\u011bl\u00e1vat sv\u00e9 n\u00e1v\u0161t\u011bvn\u00edky? Jedn\u00e1 se o prezentaci va\u0161\u00ed pr\u00e1ce? Nebo chcete n\u00e1v\u0161t\u011bvn\u00edky p\u0159im\u011bt k n\u011bjak\u00e9 aktivit\u011b na va\u0161em webu? Na tyto ot\u00e1zky si odpov\u011bzte je\u0161t\u011b p\u0159edt\u00edm, ne\u017e za\u010dnete sv\u016fj web budovat.    <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">3. <strong>Co byste cht\u011bli n\u00e1v\u0161t\u011bvn\u00edk\u016fm sv\u00fdch webov\u00fdch str\u00e1nek uk\u00e1zat a co byste jim cht\u011bli sd\u011blit?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Jak\u00e9 informace byste cht\u011bli na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch zobrazit?<\/li>\n\n\n\n<li>Jak byste cht\u011bli s u\u017eivateli komunikovat?<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>4. U\u017e m\u00e1te vybudovanou svou obchodn\u00ed zna\u010dku?<\/strong><br\/>Za\u010dn\u011bte t\u00edm, \u017ee si vytvo\u0159\u00edte tzv. mood board neboli \u201ekol\u00e1\u017e zna\u010dky\u201c, ukl\u00e1dejte si webov\u00e9 str\u00e1nky, kter\u00e9 se v\u00e1m l\u00edb\u00ed, a pot\u00e9 zanalyzujte sv\u016fj v\u00fdb\u011br. Pro\u010d se v\u00e1m l\u00edb\u00ed? Je to d\u00edky rozlo\u017een\u00ed, barevn\u00e9mu sch\u00e9matu, nebo p\u00edsmu?  <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Barva<\/strong>: Barevn\u00e9 sch\u00e9ma je podstatnou sou\u010d\u00e1st\u00ed va\u0161\u00ed zna\u010dky. Barvy pomohou dotvo\u0159it ur\u010ditou n\u00e1ladu a ovlivnit to, jak n\u00e1v\u0161t\u011bvn\u00edci vn\u00edmaj\u00ed va\u0161i spole\u010dnost nebo produkty \/ slu\u017eby. <\/li>\n<\/ul>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"90\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/6-1024x1024.png\" alt=\"\" class=\"wp-image-90\" srcset=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/6-1024x1024.png 1024w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/6-980x980.png 980w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/6-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"93\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/pink-1024x1024.png\" alt=\"\" class=\"wp-image-93\" srcset=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/pink-1024x1024.png 1024w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/pink-980x980.png 980w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/pink-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"89\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/yellow-1024x1024.png\" alt=\"\" class=\"wp-image-89\" srcset=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/yellow-1024x1024.png 1024w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/yellow-980x980.png 980w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/yellow-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"92\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/green-1024x1024.png\" alt=\"\" class=\"wp-image-92\" srcset=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/green-1024x1024.png 1024w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/green-980x980.png 980w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/green-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"94\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/red-1024x1024.png\" alt=\"\" class=\"wp-image-94\" srcset=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/red-1024x1024.png 1024w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/red-980x980.png 980w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/red-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"91\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/blue-1024x1024.png\" alt=\"\" class=\"wp-image-91\" srcset=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/blue-1024x1024.png 1024w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/blue-980x980.png 980w, https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/blue-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/figure>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>P\u00edsmo:<\/strong> Vyberte p\u00edsmo, kter\u00e9 sed\u00ed k va\u0161\u00ed zna\u010dce. Jakou atmosf\u00e9ru by m\u011blo va\u0161e p\u00edsmo navodit? Firemn\u00ed, industri\u00e1ln\u00ed, mu\u017enou, femininn\u00ed, um\u011bleckou, modern\u00ed, nebo snad zap\u00e1lenou do techniky? Typografie je kl\u00ed\u010dov\u00fdm prvkem identity va\u0161\u00ed zna\u010dky, proto vyb\u00edrejte moud\u0159e.   <\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/san-serif-724x1024.png\" alt=\"Tento obr&#xE1;zek m&#xE1; pr&#xE1;zdn&#xFD; atribut alt; n&#xE1;zev souboru je san-serif-724x1024.png.\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"100\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/Serif-fonts-724x1024.jpg\" alt=\"\" class=\"wp-image-100\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"99\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/artistic-724x1024.png\" alt=\"\" class=\"wp-image-99\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"98\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/handwriting-724x1024.png\" alt=\"\" class=\"wp-image-98\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"96\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/Fonts-with-feel-724x1024.png\" alt=\"\" class=\"wp-image-96\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" data-id=\"97\" src=\"https:\/\/www.easyconnecta.com\/wp-content\/uploads\/2022\/11\/Futuristic-Fonts-724x1024.png\" alt=\"\" class=\"wp-image-97\"\/><\/figure>\n<\/figure>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<ul class=\"wp-block-list\">\n<li><strong>Logo<\/strong>: Logo. D\u00edky n\u011bmu je va\u0161e zna\u010dka rozpoznateln\u00e1. Logo m\u016f\u017eete vytvo\u0159it pomoc\u00ed bezplatn\u00fdch n\u00e1stroj\u016f, jako jsou <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\">Canva<\/a>, <a href=\"https:\/\/www.logomaker.com\/\" target=\"_blank\" rel=\"noopener\">Logomaker<\/a>, <a href=\"https:\/\/www.tailorbrands.com\/\" target=\"_blank\" rel=\"noopener\">Talorbrands<\/a> a mnoho dal\u0161\u00edch. <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>5. M\u00e1te ji\u017e vlastn\u00ed dom\u00e9nu?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Jin\u00fdmi slovy, n\u00e1zev va\u0161eho webu.<\/p>\n\n<p class=\"wp-block-paragraph\">Vytv\u00e1\u0159\u00edte-li web pro sv\u00e9 podnik\u00e1n\u00ed, je vhodn\u00e9, aby n\u00e1zev obsahoval va\u0161e obchodn\u00ed jm\u00e9no.<\/p>\n\n<p class=\"wp-block-paragraph\">Obecn\u00e1 doporu\u010den\u00ed: dom\u00e9na by m\u011bla b\u00fdt:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>kr\u00e1tk\u00e1,<\/li>\n\n\n\n<li>s jednoduch\u00fdm pravopisem,<\/li>\n\n\n\n<li>snadno zapamatovateln\u00e1,<\/li>\n\n\n\n<li>a m\u011bla by odr\u00e1\u017eet povahu va\u0161\u00ed firmy.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Ka\u017edop\u00e1dn\u011b ji vyberte moud\u0159e, zm\u011bna m\u016f\u017ee b\u00fdt komplikovan\u00e1.<\/p>\n\n<p class=\"wp-block-paragraph\">Dom\u00e9nu nemus\u00ed poskytovat poskytovatel hostingu.\nM\u016f\u017eete si ji koupit od jin\u00e9ho subjektu.<br\/>Obvykle si dom\u00e9nu kupujete na rok.\nP\u0159i v\u00fdb\u011bru dom\u00e9ny si zjist\u011bte cenu za prodlou\u017een\u00ed na dal\u0161\u00ed rok.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>6. M\u00e1te pro svoji dom\u00e9nu webhosting?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Nab\u00eddka hostingov\u00fdch bal\u00ed\u010dk\u016f je opravdu \u0161irok\u00e1. Pamatujte ale, \u017ee levn\u011bj\u0161\u00ed bal\u00ed\u010dky maj\u00ed ur\u010dit\u00e1 omezen\u00ed. P\u0159i rozhodov\u00e1n\u00ed o poskytovateli hostingu zva\u017ete tyto body:  <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Jak velk\u00fd bude v\u00e1\u0161 web?<\/li>\n\n\n\n<li>Bude sou\u010d\u00e1st\u00ed webu i e-shop?<\/li>\n\n\n\n<li>Jak dob\u0159e zabezpe\u010den\u00fd mus\u00ed v\u00e1\u0161 web b\u00fdt?<\/li>\n\n\n\n<li>Kolik n\u00e1v\u0161t\u011bvn\u00edk\u016f chcete p\u0159il\u00e1kat?<\/li>\n\n\n\n<li>Chyst\u00e1te se vytvo\u0159it si a web spravovat sami nebo si chcete najmout profesion\u00e1la? A nakonec, <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Co chcete, aby v\u00e1\u0161 web vyza\u0159oval? Jin\u00fdmi slovy, jak\u00e9 pocity chcete u n\u00e1v\u0161t\u011bvn\u00edk\u016f vyvolat, kdy\u017e brouzdaj\u00ed va\u0161\u00edm webem? <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne\u017e za\u010dnete vytv\u00e1\u0159et sv\u016fj vlastn\u00ed web nebo hledat webov\u00e9ho v\u00fdvoj\u00e1\u0159e, ujist\u011bte se, \u017ee zn\u00e1te odpov\u011bdi na tyto ot\u00e1zky: Pokud odpov\u00edte, \u017ee \u201ev\u0161ichni\u201c, bu\u010fte si jisti, \u017ee neoslov\u00edte nikoho. Ne\u017e tedy za\u010dnete navrhovat a budovat svou webovou prezentaci, ujist\u011bte se, \u017ee zn\u00e1te sv\u00e9 z\u00e1kazn\u00edky. 2. Jak\u00fd je v\u00e1\u0161 c\u00edl a co od sv\u00fdch webov\u00fdch str\u00e1nek o\u010dek\u00e1v\u00e1te? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":238328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-238383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-cs"],"_links":{"self":[{"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/posts\/238383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/comments?post=238383"}],"version-history":[{"count":1,"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/posts\/238383\/revisions"}],"predecessor-version":[{"id":238384,"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/posts\/238383\/revisions\/238384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/media\/238328"}],"wp:attachment":[{"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/media?parent=238383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/categories?post=238383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.easyconnecta.com\/cs\/wp-json\/wp\/v2\/tags?post=238383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}